About Drew Ehrgott
Branding Consultant, Creative Director
With a passion for storytelling and a knack for visual communication, I thrive on helping brands carve out their unique identities and connect with their audiences in meaningful ways.
Since starting in the creative industry in the late 90s, I’ve had the privilege of working with a diverse range of clients, from startups to established corporations, across various sectors. My journey in branding and design has equipped me with a deep understanding of consumer behavior and market trends, enabling me to develop strategies that drive brand growth and recognition.
Approach
I believe in a holistic approach to branding, where every touchpoint—from the logo to the website, from social media to packaging—works together to tell a cohesive story and build lasting connections with consumers. My process is collaborative and iterative, ensuring that the client’s goals are at the forefront of every creative decision.
Capabililties
Over my career, I’ve developed frankly dozens of integral skills to being a successful brand manager, creative director, and marketing professional. I’d have to write a book to list them all, but here are some of my areas of focus.
Brand Strategy and Positioning
I ensure your brand not only looks great, but that it is properly positioned in the marketplace for ultimate brand recognition and presence.
Brand Identity Development and Design
I create logos and brand guidelines from scratch. I also evolve and extend existing ones that need a little love.
Graphic Design
These days graphic design is kind of a catch all term for any type of project where I am asked to “Just make it look good!”
Packaging Design and Manufacturing Management
I leverage my understanding of what triggers sales to consumers and create market disruptive shelf presence.
Experience Making
I design and develop exhibits, wayfinding programs, sign systems, sign location plans, and define environments with brand integrated graphics.
Photo Direction
Perhaps one of the most important aspect of defining a brand is the feel of the photography. I make sure a consistent visual language is carried throughout the imagery.
Advertising Programs
From traditional publication advertising to billboard, radio, and digital, I have the ability to create a cohesive and targeted ad campaign.
Interface Design
With over 100 website notches in my belt, I know a thing or two about user behavior and interactive design.
Typography
I can create a font from scratch or customize an existing one. I even do some of that trendy hand-lettering stuff.
Event Planning and Design
Not only can I make your event look great, I can help you coordinate the event itself making sure it goes off without a hitch.
Strategic Marketing Plans
Great design is pointless without solid direction. I make sure your marketing budget is placed in the right channels for maximum effectiveness.
Public Relations
I keep your public informed and engaged through a variety of methods from press releases to television appearances.
Team Leadership
I keep teams inspired, motivated, productive, and accountable while unifying all brand and marketing efforts.
Budget and Project Management
I set realistic expectations and keep projects on time and in budget. I frequently communicate during the project lifecycle.
Analytics
I can track performance of marketing and sales and even have some proprietary methods for measuring results and optimizing budgets.