US Headquarters Brand Integration

When building their US headquarters, Petzl needed a way to infuse their brand message of “Verticality and Light” throughout their facility. Starting with campus entry signage, company museum, and continuing all the way through to the smallest of details such as restroom identification, a cohesive and branded system was created to build connection and loyalty to the Petzl brand of products.


  • Creative Direction
  • Content Creation and Assembly
  • Wayfinding and Signage Design
  • Fabrication and Installation Management