Barebones

Moving from Performance to Lifestyle

Barebones made a transition from a performance-based brand to a lifestyle-focused brand. New premium display packaging was designed to support this new position. Natural wood was stained and silkscreen printed. Paper inserts were designed to stabilize products yet expose the product for potential customers to see and feel the actual texture of the products.

Role

  • Creative Direction
  • Packaging Design
  • Manufacturing Management