Barebones

Packaging

Barebones was at a turning point in their brand. They were transitioning from a outdoor performance brand to more of a outdoor living lifestyle brand. They needed new packaging to support this new position.

Challenge

With the Barebones brand being based on product features and performance, high end lifestyle stores would not be interested in carrying the product. The challenge was to reposition Barebones to appeal to these retailers.

Solution

Product features were downplayed in exchange for a clean presentation of the product. Higher end packaging materials such as wood, leather, and metal rivets were used to bring value to the product through the packaging, and gave it a tactile quality missing in the previous packaging.

Client

Barebones

Agency

Process AG

Creative Direction

Thomas Lee
Drew Ehrgott

Design

Drew Ehrgott
Bryan Wilson
Kyle Parkin